Tell better stories with motion

Everybody creates content. So how do you cut through the noise and get your story heard – or better yet, remembered? Motion design can help.

What is motion design?

Motion design is a type of animation that involves the use of graphic design elements to create dynamic and engaging visual content. It is often used to imbue static objects with motion and can be found in a variety of contexts, such as websites, mobile apps, and video.

By using animation and storytelling techniques, as well as visual elements, motion design creates immersive and interactive experiences that capture the viewer's attention and convey meaning and mood in a more engaging way than static imagery. It is an effective way to keep the viewer engaged with the content.

what is motion design
what is motion design
what is motion design
what is motion design

Why use motion design?

Motion doesn’t just make your designs look good – although it does that well, too. It also drives engagement, conversion and effective storytelling.

Motion evokes emotion

Motion design is effective at evoking emotion because it combines visual elements and animation to convey meaning, mood, and narrative. It captures the viewer's attention and draws them into an immersive experience, making it a powerful medium for evoking emotion.

Motion increases engagement

Motion design increases engagement with its dynamic and immersive visuals, conveying meaning and mood, and creating a sense of interactivity for the viewer. It captures attention and keeps the viewer interested and engaged.

Motion increases conversions

Motion design can increase conversions by capturing the viewer's attention, conveying meaning and mood, and creating a sense of interactivity that keeps the viewer engaged and interested in the content. It is a powerful and effective way to increase the chances that the viewer will take the desired action.

Motion tells your story better

Motion design is a powerful tool for telling a better brand story and driving purchases. It conveys meaning and mood through animation and storytelling, creating an emotional connection with the audience. Use motion design to capture attention and build brand loyalty.
Apple Landing Page with Lottie Animation
Apple Landing Page with Lottie Animation
Apple Logo
Apple Logo

Landing pages

Duolingo with Lottie Animation
Duolingo with Lottie Animation
Duolingo Logo
Duolingo Logo

Add delight to digital experiences

Telegram Stickers with Lottie Animation
Telegram Stickers with Lottie Animation
Telegram Logo
Telegram Logo

Animated stickers in messaging

Samsung Watch with Lottie Animation
Samsung Watch with Lottie Animation
Samsung Logo
Samsung Logo

System animations for smart watches, TV, and appliances

Interactive Infographics with Lottie Animation
Interactive Infographics with Lottie Animation
The Guardian Logo
The Guardian Logo

Interactive infographics

Product Walkthroughs with Lottie Animation
Product Walkthroughs with Lottie Animation
Google Logo
Google Logo

Product walkthroughs

Motion is the future of design

…and LottieFiles makes it easy.

Motion is the future of design

…and LottieFiles makes it easy.

Landing pages

Add delight to digital experiences

Animated stickers in messaging

System animations for smart watches, TV, and appliances

Interactive infographics

Product walkthroughs

How to add motion magic anywhere

LottieFiles makes it easy to add motion anywhere – even if you don’t know a thing about motion design.

Access thousands of free animations

Access thousands of free animations

Access thousands of free animations

Get free animations from LottieFiles. Use them in both personal and commercial projects. Easily edit them to fit your brand or design.

Get free animations from LottieFiles. Use them in both personal and commercial projects. Easily edit them to fit your brand or design.

Get free animations from LottieFiles. Use them in both personal and commercial projects. Easily edit them to fit your brand or design.

Walkthroughs

by Sandeep

Reactions

by Flowtuts

In-app Animations

by Saim Hayyat

Gaming Assets

by Suhayra Sarwar

Animated Icons

by castudio

Websites & Blogs

by Irfan Munawar 2D

Infographics

by Abdul Latif

Social Media

by Umsatz GmbH

Animated Stickers

by Thapanat Buaskuk

AR and VR

by Tamniverse

Seamlessly ship your animations with our integrations

Seamlessly ship your animations with our integrations

Seamlessly ship your animations with our integrations

Seamlessly ship your animations with our integrations

Find and ship animations right within your favorite tools, saving you and your stakeholders countless hours.

Create. Collaborate. Ship.

Effortlessly bring motion to your everyday designs.

Create. Collaborate. Ship.

Effortlessly bring motion to your everyday designs.

Create. Collaborate. Ship.

Effortlessly bring motion to your everyday designs.

Create. Collaborate. Ship.

Effortlessly bring motion to your everyday designs.